Iowa Storm Center formerly Iowa Weather Now launched in 2012 with a mission to keep the public ahead of the storm. Over the past several years as Iowa Storm Center gained more attraction, individuals and businesses started to trust this weather page. Fast forwarding to 2017 when Iowa Storm Center launched “Updraft Weather Solutions” which would become a weather consulting service that would provide customized weather forecasts for businesses and farmers that wanted to stay ahead of the impending weather.
Today, Iowa Storm Center dba Updraft Weather Solutions provides weather forecasting services to both private and commercial industries. Updraft Weather Solutions is a paid subscription service that helps farmers and businesses stay ahead of any weather event. Iowa Storm Center is a platform where impact weather events are posted via social media sites like Facebook and Twitter free to the general public to view.